The objective of this packaging project was to design a men’s skincare brand and create the packaging by hand. St. Augustine is a simple, uncomplicated men’s skincare line for the everyday man. The goal was to keep this skincare line accessible and easy to use for any man. St. Augustine was inspired by the tale of Ponce de Leon, who discovered the fountain of youth in St. Augustine, Florida. The labels and artwork were applied to the hand crafted box.